The Benefits Of Eating Promotional Chocolates
Promotional chocolates come in all shapes and sizes and can be used through the year in a promotional campaign. From chocolate bars, to chocolate boxes, Easter eggs to Christmas advent calendars, the range of chocolate promotional gifts available is extensive and also includes bespoke moulded items.
As a component of these promotional gifts, chocolate is itself a substance that comprises a number of other raw and processed ingredients derived from the fruit of the Cacao tree. Cacao has been cultivated (or farmed) for at least 3,000 years in Mexico, Central and South America with its earliest documented used around 1100BC as a chocolate beverage. Today, around three quarters of the world’s Cacoa production is West African based.
The Cacao seeds themselves are intensely bitter and fermentation is required to develop a smoother, sweeter flavour. After fermentation they are dried, cleaned and roasted and the outer shell is removed to reveal the Cacao bean or nib. This is then ground down into a mass, moulded with or without other ingredients into chocolate liquor, which is then processed into cocoa solids and cocoa butter. Our chocolate bars today are typically sweet from a combination of cocoa solids, cocoa butter, fats, sugar, milk powder or condensed milk. White chocolate is the same but without the browning cocoa solids.
Why do we love chocolate? There both positive and negative effects from eating chocolate and the phrase ‘in moderation’ is most appropriate. Cocoa or dark chocolate is known to benefit the circulatory system and are suggested to include anticancer agents, brain simulators, cough preventors and antidiarrhoeal effects. The aphrodisiac effects of chocolate are as yet to be scientifically proven. A study reported by the BBC indicated that melting chocolate in one’s mouth produced an increase in brain activity and heart rate that was more intense than that associated with passionate kissing, and also lasted four times as long after the activity had ended. Chocolate is known however to contain alkaloids including theobromine and phenethylamine, and increased levels of serotonin in human brains.
Chocolate promotional gifts are one of the more popular promotional gifts that can be used within a marketing campaign. They benefit from the known psychological benefits provided from eating chocolate to having reasonable imprint options which are either on the packaging, or moulded into the chocolates themselves.
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